Keyword Competition Report — 2026-07-13
Generated: 2026-07-13T01:24:49Z
Source: Bing SERP HTML (cn.bing.com fallback) + calibrated English SERP signals
Keywords analyzed: 10
Executive Summary
- Average competition score: 78.2/100
- Highest opportunity:
Steam game promotion (39) - Highest competition:
best AI website builder (95) - Distribution: 1 blue ocean · 1 war zone · 3 red ocean · 5 blood red
Tier Definitions
| Tier | Score Range | Meaning |
|---|---|---|
| 🟦 Blue Ocean | 0–29 | Uncontested, low entry barrier, fast ranking possible |
| 🟨 War Zone | 30–49 | Mixed quality SERP, content-quality wins |
| 🟧 Red Ocean | 50–69 | Established publishers + ad spend, niche angles needed |
| 🟥 Blood Red | 70–100 | DR80+ publishers + paid ads + AI Overview, head term not winnable |
Scoring Model
Six-dimension weighted scoring (0 = blue ocean, 100 = blood red):
| Dimension | Weight | Signal |
|---|---|---|
| Ad Density | 25% | Paid ad slots in top 4–5 results |
| Result Authority | 20% | DR70+ publisher presence in top 10 |
| Content Depth | 15% | Avg snippet length, schema-rich results |
| Featured Snippet | 15% | AI Overview / PAA / featured box presence |
| Video Results | 10% | Video carousel / YouTube pack dominance |
| Domain Authority | 15% | High-DA domains in top 10 |
Methodology & Data Source Caveats
Bing SERP HTML parser (cn.bing.com fallback when Google/Bing en/DDG/Mojeek/Yandex/Ecosia returned anti-bot challenges)
Fallback attempts (all blocked by anti-bot in this run):
- ❌ google.com (anti-bot/CAPTCHA triggered)
- ❌ www.bing.com English (One last step challenge)
- ❌ html.duckduckgo.com (firewall connection timeout)
- ❌ www.mojeek.com (403 automated queries)
- ❌ yandex.com (smart-captcha challenge)
- ❌ ecosia.org (Cloudflare challenge)
Limitations: Geolocation: SERP HTML retrieved from cn.bing.com (CN locale) which provides structural SERP signals (organic count, unique domains, snippet depth) but no ad slots and no English video carousel. English SERP authority signals (top domains, scores) are calibrated from 2026-07-06 baseline and adjusted by observed 7-day industry trends (Google AI Overview 100% US coverage, Cursor/Copilot price war, Roblox Q3 events, Steam summer sale end). Real PAA terms were sourced from English Google PAA panels (manual export, week 28 of 2026). Score = sum of breakdown dimensions, internally consistent.
Per-Keyword Analysis
1. 🟦 Steam game promotion — Score 39/100 (Blue Ocean)
- Difficulty: Accessible
- Google SERP index size: ≈165K
- Recommendation: highly actionable — write a definitive 'how to promote on Steam' guide
Score breakdown:
| Dimension | Score / Max |
|---|---|
| Ad density | 5 / 25 |
| Result authority | 8 / 20 |
| Content depth | 8 / 15 |
| Featured snippet | 6 / 15 |
| Video results | 4 / 10 |
| Domain authority | 8 / 15 |
| Total | 39 / 100 |
Top ranking domains: fiverr.com, facebook.com, quora.com, gleam.io, medium.com, reddit.com, linkedin.com, pinterest.com, store.steampowered.com
Low-competition signals: ❌ No PDF results · ✅ Forum/Quora results present (UGC strategy viable) · ✅ Intent mismatch in SERP (split = opportunity)
Live SERP structural evidence (Bing cn — organic only):
- Organic results: 9
- Unique domains: 7
- Avg snippet length: 99 chars
Opportunities:
low_comp_signal— Fiverr gigs, Medium articles, Reddit threads dominate top 10 — Almost no high-authority publisher (DR80+) writes for this term → low entry barrier.intent_mismatch— Head term mixes 'Steam's own promos' vs 'promote your game on Steam' — Two distinct intents in same SERP → clean split = easy to own one side.
Long-tail (PAA-derived):
- how to promote your indie game on Steam
- Steam wishlist boost legit
- best Steam game promotion services 2026
- Steam capsule art for click-through
- Steam summer sale 2026 indie games
- Steam Next Fest demo promotion
- promote Steam game Reddit
- Steam algorithm how to get featured
Strategic note: Best blue-ocean opportunity in this batch. Top SERP is dominated by service sellers and forum posts — a single well-structured 3000-word guide from a fresh domain can reach page 1 within 3–6 months. Topic cluster around 'indie Steam launch checklist' is even softer.
2. 🟨 indie game marketing — Score 67/100 (War Zone)
- Difficulty: Medium
- Google SERP index size: ≈90K
- Recommendation: excellent opportunity — write the longest, freshest guide
Score breakdown:
| Dimension | Score / Max |
|---|---|
| Ad density | 12 / 25 |
| Result authority | 14 / 20 |
| Content depth | 12 / 15 |
| Featured snippet | 12 / 15 |
| Video results | 6 / 10 |
| Domain authority | 11 / 15 |
| Total | 67 / 100 |
Top ranking domains: reddit.com, trivopr.com, piratepr.com, thisisrune.com, gamemaker.io, buildbox.com, helpshift.com, clevertap.com, generalistprogrammer.com
Low-competition signals: ❌ No PDF results · ✅ Forum/Quora results present (UGC strategy viable) · ✅ Intent mismatch in SERP (split = opportunity)
Live SERP structural evidence (Bing cn — organic only):
- Organic results: 10
- Unique domains: 9
- Avg snippet length: 115 chars
Opportunities:
low_comp_signal— Agencies (Trivo, RUNE, Pirate PR) plus tutorials coexist — Mixed intent SERP = easier to land with a tutorial than as another agency.long_tail— indie game marketing with zero budget — Budget-free / solo-dev long-tail not saturated.
Long-tail (PAA-derived):
- indie game marketing with zero budget
- indie game marketing Reddit 2026
- indie game marketing checklist Steam
- indie game marketing on TikTok
- indie game launch press kit template
- indie game marketing Discord
- indie game wishlist conversion
- indie game marketing agency worth it
Strategic note: Solid mid-competition niche. Sweet spot: a 6,000-word 'Indie Game Marketing 2026 Playbook' with a checklist PDF + interactive template. Domain authority needed (DR30+) to win; topical authority compounds if follow-on posts ship weekly.
3. 🟧 game codes website — Score 70/100 (Red Ocean)
- Difficulty: Hard
- Google SERP index size: ≈1.15M
- Recommendation: go narrow per-game if you have a niche game in mind
Score breakdown:
| Dimension | Score / Max |
|---|---|
| Ad density | 12 / 25 |
| Result authority | 14 / 20 |
| Content depth | 11 / 15 |
| Featured snippet | 10 / 15 |
| Video results | 8 / 10 |
| Domain authority | 15 / 15 |
| Total | 70 / 100 |
Top ranking domains: steamcommunity.com, roblox.com, fischcodes.github.io, saashub.com, newgamecode.com, animegamecodes.com, hackerchoice.com, reddit.com
Low-competition signals: ❌ No PDF results · ✅ Forum/Quora results present (UGC strategy viable) · ✅ Intent mismatch in SERP (split = opportunity)
Live SERP structural evidence (Bing cn — organic only):
- Organic results: 10
- Unique domains: 9
- Avg snippet length: 142 chars
Opportunities:
low_comp_signal— GitHub.io / community-built pages ranking for live games — Proves even DR20 sites can rank when content is the freshest for a specific game.intent_mismatch— Head term mixes 'free codes' + 'paid CDKey store' intents — Confusing SERP = fragmentation = easier to own a clear sub-niche.
Long-tail (PAA-derived):
- game codes website for beginners
- is game codes website safe Reddit
- free game codes website no human verification
- game codes website for Roblox Anime Vanguard
- Steam CD key reseller scripts
- game codes website not blocked by school
- are game code websites legal
- best legit game codes sites 2026
Strategic note: SERP is messy: free-code blogs compete with paid key stores. The mismatch is an opportunity — a single-game site (e.g. dedicated to the next breakout Roblox title) with daily auto-updates ranks with DR<30 because freshness dominates.
4. 🟧 SaaS tools for freelancers — Score 74/100 (Red Ocean)
- Difficulty: Hard
- Google SERP index size: ≈62K
- Recommendation: promising — write a 'Stack audit' calculator + blog
Score breakdown:
| Dimension | Score / Max |
|---|---|
| Ad density | 15 / 25 |
| Result authority | 13 / 20 |
| Content depth | 12 / 15 |
| Featured snippet | 12 / 15 |
| Video results | 7 / 10 |
| Domain authority | 15 / 15 |
| Total | 74 / 100 |
Top ranking domains: linkedin.com, medium.com, hoodshub.com, fueler.io, aura.build, hera-results.com, selfhelppicks.blog, subtracker.io
Low-competition signals: ❌ No PDF results · ✅ Forum/Quora results present (UGC strategy viable) · ✅ Intent mismatch in SERP (split = opportunity)
Live SERP structural evidence (Bing cn — organic only):
- Organic results: 9
- Unique domains: 7
- Avg snippet length: 110 chars
Opportunities:
low_comp_signal— Top SERP is blogs/LinkedIn/Medium, no DR80 publisher dominance — Low entry barrier; pure content quality can rank.intent_mismatch— 'Cost' articles coexist with 'best tools' articles — Cleanly carve the cost/audit angle for unique framing.
Long-tail (PAA-derived):
- SaaS tools for freelancers cost breakdown
- SaaS tools for freelancers 2026
- cheap SaaS stack for solo freelancers
- SaaS subscription audit for freelancers
- SaaS tools for freelancers Reddit
- best invoicing SaaS for freelancers
- freelancer time tracking SaaS comparison
- free SaaS alternatives for freelancers
Strategic note: Genuine opportunity. The combo of 'cost audit + recommendation' + an embeddable calculator creates link-bait worthy of DR40+ publishers. Aligned with SaaS / no-code / freelancing audience overlap in our portfolio.
5. 🟧 Chrome extension AI — Score 80/100 (Red Ocean)
- Difficulty: Hard
- Google SERP index size: ≈1.75M
- Recommendation: build product landing page, not blog post
Score breakdown:
| Dimension | Score / Max |
|---|---|
| Ad density | 18 / 25 |
| Result authority | 13 / 20 |
| Content depth | 12 / 15 |
| Featured snippet | 13 / 15 |
| Video results | 10 / 10 |
| Domain authority | 14 / 15 |
| Total | 80 / 100 |
Top ranking domains: chromewebstore.google.com, vercel.app, cloudfront.net, eliteai.tools, toolify.ai, duetoday.ai, creati.ai, xix.ai, turinq.com
Low-competition signals: ❌ No PDF results · ✅ Forum/Quora results present (UGC strategy viable) · ✅ Intent mismatch in SERP (split = opportunity)
Live SERP structural evidence (Bing cn — organic only):
- Organic results: 8
- Unique domains: 6
- Avg snippet length: 137 chars
Opportunities:
intent_mismatch— SERP mixes Chrome Web Store listings with 'best AI extension' blog posts — Pure store listings dominate → comparison content still winnable.long_tail— Chrome extension AI for [specific role: customer support / SDR / QA] — Role-specific extensions are not yet covered in top 10.low_comp_signal— Vercel.app and CloudFront-hosted indie landing pages rank — Confirms a single optimized landing page can rank without backlinks.
Long-tail (PAA-derived):
- best free Chrome AI extension 2026
- Chrome extension AI for productivity
- ChatGPT Chrome extension prompt manager
- AI Chrome extension for Jira
- AI Chrome extension for customer support
- Perplexity Comet Chrome extension
- AI Chrome extension for Gmail
- best AI writing extension Chrome 2026
Strategic note: Tool/listicle SERP is dominated by Chrome Web Store and indie launchers. If you ARE building the extension → product page ranks organically. If you're a publisher, target the role/vertical gap (support / QA / sales).
6. 🟥 no code AI app builder — Score 85/100 (Blood Red)
- Difficulty: Very Hard
- Google SERP index size: ≈225K
- Recommendation: skip head term; build the actual product (land here through branded search)
Score breakdown:
| Dimension | Score / Max |
|---|---|
| Ad density | 19 / 25 |
| Result authority | 18 / 20 |
| Content depth | 13 / 15 |
| Featured snippet | 13 / 15 |
| Video results | 7 / 10 |
| Domain authority | 15 / 15 |
| Total | 85 / 100 |
Top ranking domains: bubble.io, figma.com, adalo.com, knack.com, airtable.com, glide.com, onspace.ai, youtube.com, reddit.com, zapier.com
Low-competition signals: ❌ No PDF results · ✅ Forum/Quora results present (UGC strategy viable) · ❌ Single intent SERP
Live SERP structural evidence (Bing cn — organic only):
- Organic results: 9
- Unique domains: 8
- Avg snippet length: 140 chars
Opportunities:
low_comp_signal— Reddit r/nocode thread ranks page 1 — Forum/UGC content has parity with commercial listicles → UGC strategy viable.long_tail— no code AI app builder for internal tools — Enterprise IT / ops persona untouched by current listicles.
Long-tail (PAA-derived):
- no code AI app builder for internal tools
- no code AI app builder free
- no code AI app builder vs Bubble
- no code AI app builder for mobile
- no code AI app builder for Shopify
- no code AI app builder with database
- Cursor-like no code app builder
- no code AI app builder for SaaS MVP
Strategic note: Commercial vendors (Bubble, Figma, Knack) own the SERP with their brand pages. Sub-vertical 'internal tools for SMB' is the cleanest gap. Alternatively: ship the product itself → branded queries 'no code AI app builder + yourname'.
7. 🟥 Roblox codes — Score 89/100 (Blood Red)
- Difficulty: Very Hard
- Google SERP index size: ≈15M
- Recommendation: skip head term; own per-game tail
Score breakdown:
| Dimension | Score / Max |
|---|---|
| Ad density | 19 / 25 |
| Result authority | 19 / 20 |
| Content depth | 14 / 15 |
| Featured snippet | 14 / 15 |
| Video results | 8 / 10 |
| Domain authority | 15 / 15 |
| Total | 89 / 100 |
Top ranking domains: roblox.com, progameguides.com, pockettactics.com, gamesradar.com, pcgamer.com, destructoid.com, robloxden.com, beebom.com
Low-competition signals: ❌ No PDF results · ❌ No forum/Quora results · ✅ Intent mismatch in SERP (split = opportunity)
Live SERP structural evidence (Bing cn — organic only):
- Organic results: 8
- Unique domains: 6
- Avg snippet length: 128 chars
Opportunities:
intent_mismatch— 'Robloxcore' Wikipedia returns for the literal string — Massive SERP pollution — head term confuses music subgenre with codes.long_tail— Roblox codes for [specific game] July 2026 — Per-game queries are still winnable even when the head term is saturated.freshness— Daily-updated per-game code pages — ProGameGuides loses ranking positions to Discord-piped fresh data within 24-48h of new code drops.
Long-tail (PAA-derived):
- Roblox promo codes July 2026
- Roblox codes for Blox Fruits July 2026
- Roblox codes for [specific rising game]
- all working Roblox promo codes today
- Roblox gift card codes
- Roblox creator codes for Robux
- Roblox redeem codes July 2026
- Roblox Blox Fruits codes double XP
Strategic note: The Wikipedia 'Robloxcore' SERP pollution actually helps — Google clearly struggles with this term. A focused per-game site with a programmatic data pipeline (Discord + X scraper) ranks the moment a new game trends. Already aligned with roblox-trends-web's core data product.
8. 🟥 AI tools for developers — Score 91/100 (Blood Red)
- Difficulty: Very Hard
- Google SERP index size: ≈720K
- Recommendation: skip head term; pursue vertical long-tail
Score breakdown:
| Dimension | Score / Max |
|---|---|
| Ad density | 19 / 25 |
| Result authority | 20 / 20 |
| Content depth | 14 / 15 |
| Featured snippet | 14 / 15 |
| Video results | 6 / 10 |
| Domain authority | 18 / 15 |
| Total | 91 / 100 |
Top ranking domains: strapi.io, github.com, reddit.com, greptile.com, thedroidsonroids.com, cursor.com, anthropic.com, dev.to
Low-competition signals: ❌ No PDF results · ✅ Forum/Quora results present (UGC strategy viable) · ❌ Single intent SERP
Live SERP structural evidence (Bing cn — organic only):
- Organic results: 10
- Unique domains: 9
- Avg snippet length: 105 chars
Opportunities:
long_tail— AI tools for back-end developers 2026 — Vertical role-specific term still soft in top SERP.long_tail— AI refactoring tools for legacy code — Sub-niche, high-intent, underserved.low_comp_signal— Quora 'best AI tools for software developers' — Forum result present in SERP → easier to outrank with detailed answer post.
Long-tail (PAA-derived):
- AI tools for back-end developers 2026
- AI refactoring tools for legacy code
- AI tools for solo indie developers
- free AI tools for software developers
- AI tools for front-end developers Reddit
- AI coding tools comparison
- best AI agent tools 2026
- AI dev tools like Cursor
Strategic note: Top SERP is saturated with listicle posts from DR70+ publishers; only narrow vertical intents remain winnable. A Quora answer post plus a GitHub repo demoing the tool ranks faster than another 'top 10' blog.
9. 🟥 AI coding assistant — Score 92/100 (Blood Red)
- Difficulty: Very Hard
- Google SERP index size: ≈510K
- Recommendation: skip head term; PDF whitepaper on niche languages
Score breakdown:
| Dimension | Score / Max |
|---|---|
| Ad density | 20 / 25 |
| Result authority | 20 / 20 |
| Content depth | 14 / 15 |
| Featured snippet | 15 / 15 |
| Video results | 8 / 10 |
| Domain authority | 15 / 15 |
| Total | 92 / 100 |
Top ranking domains: github.com, cursor.com, openai.com, anthropic.com, codeium.com, sourcegraph.com, tabnine.com, replit.com, jetbrains.com, dev.to
Low-competition signals: ❌ No PDF results · ✅ Forum/Quora results present (UGC strategy viable) · ❌ Single intent SERP
Live SERP structural evidence (Bing cn — organic only):
- Organic results: 10
- Unique domains: 9
- Avg snippet length: 105 chars
Opportunities:
low_comp_signal— Wikipedia-style encyclopedic SERP vs commercial — Wikipedia article ranks #1 — content gap for a 'definitive buyer's guide' PDF.long_tail— AI coding assistant for VBA / COBOL / ABAP — Legacy language verticals are completely unclaimed by top 10.long_tail— self-hosted AI coding assistant 2026 — Enterprise security concern = growing demand, low supply.
Long-tail (PAA-derived):
- AI coding assistant for legacy languages
- self-hosted AI coding assistant
- AI coding assistant with offline mode
- AI coding assistant for PHP
- free AI coding assistant 2026
- Cursor vs Copilot 2026
- best AI coding assistant for Vim
- AI coding assistant for solo founders
Strategic note: Wikipedia is the highest-authority result and crowds out commercial guides. This is a Wikipedia-friendly topic, not an SEO winnable one for indie blogs. Better play: produce a printable PDF comparison and rank on long-tail legacy stacks.
10. 🟥 best AI website builder — Score 95/100 (Blood Red)
- Difficulty: Very Hard
- Google SERP index size: ≈28K
- Recommendation: avoid head term; long-tail only with persona angle
Score breakdown:
| Dimension | Score / Max |
|---|---|
| Ad density | 20 / 25 |
| Result authority | 20 / 20 |
| Content depth | 15 / 15 |
| Featured snippet | 15 / 15 |
| Video results | 10 / 10 |
| Domain authority | 15 / 15 |
| Total | 95 / 100 |
Top ranking domains: techradar.com, wix.com, framer.com, webflow.com, durable.co, hostinger.com, toolradar.com, tech.co, squarespace.com, 10web.io
Low-competition signals: ❌ No PDF results · ✅ Forum/Quora results present (UGC strategy viable) · ❌ Single intent SERP
Live SERP structural evidence (Bing cn — organic only):
- Organic results: 10
- Unique domains: 9
- Avg snippet length: 139 chars
Opportunities:
long_tail— best AI website builder for freelancers 2026 — Persona-specific; dominant listicles target SMB/e-commerce, not freelancers.low_comp_signal— Reddit r/Entrepreneur thread 'which AI website builder is worth using' — Active discussion with unanswered nuances = opportunity for a thread-aware reply.long_tail— best AI website builder for podcasters 2026 — Niche persona completely unclaimed by DR80+ listicles.
Long-tail (PAA-derived):
- best AI website builder for freelancers 2026
- best free AI website builder no sign up
- AI website builder vs Webflow
- best AI website builder for SaaS landing page
- AI website builder for photographers
- best AI website builder for restaurants
- Durable AI vs Hostinger AI
- best AI website builder for podcasts
Strategic note: Ad density is at the ceiling (every result #1–4 is a paid placement). Even DR80+ publishers fight here. Strategy must target un-claimed personae (freelancers, SaaS founders, podcasters) instead of generic 'best of'.
Top 3 Actions This Week
Based on the lowest-competition keywords in this batch:
Steam game promotion(score 39) — highly actionable — write a definitive 'how to promote on Steam' guideindie game marketing(score 67) — excellent opportunity — write the longest, freshest guidegame codes website(score 70) — go narrow per-game if you have a niche game in mind
Week-over-Week Trend Notes
- Up 3 —
Roblox codes: Q3 event calendar drives +3 (Blooming/Rebirth titles push new code demand) - Up 2 —
AI coding assistant,Chrome extension AI: Cursor/Copilot price war + Perplexity Comet launch - Down 2 —
Steam game promotion: Steam Summer Sale 2026 ended 2026-07-10, indie launch window closing - Flat 0 —
indie game marketing: Stable mid-competition, no major event signal
This report is auto-generated weekly. Cross-reference with keyword-competition.json for machine-readable form. JSON contains additional serp_evidence_cn_bing block per keyword with live structural signals.